You are invited: An couple’s printing primer

By Debra Z. Walsh

While some may see it as only paper, a wedding invitation should spark excitement for a couple preparing for the most splendid day of their lives.
Choices abound in invitations. What type of paper, script or colors are available? Should it read like your grandmother’s invitation or should you choose contemporary wording?
“It’s the first published piece of paper [regarding the upcoming nuptials] and can set the tone for the rest of the wedding,” said Valarie Kyros, owner of Papier Gourmet, a 15-year-old company in Portland considered the largest stationer in the state.
Regardless of the style selected, couples need to consider what appeals to them and what fits the type of ceremony and reception they are planning, says Annie Kassler, of Terrindell Design in Camden.
A bride has “millions” of options when choosing wedding stationery. Following are five options to consider when selecting the invitation.
Traditionally designed and worded invitations, much like those of generations past, continue to be popular with brides today. Raised print on white or off-white-colored paper, simply announcing upcoming nuptials can provide an understated, but formal, preview of the coming event.
Couples also can consider invitations designed by nationally-known designers such as Vera Wang, known for elegant wedding stationery, or William Arthur, who is located in Maine.
Envelopments have become a popular invitation trend. The design, which incorporates a pocket fold, neatly holds the pieces in an invitation set, including the invite itself, reception card, response card and return envelope. Kyros says that the pocket fold design has become quite popular since it lends itself to a choice of color, shapes and sizes.
“The result is an invitation that truly is your own,“ said Kyros.
Another option is a themed invitation set, such as using script or graphics that connote a coastal or woodsy atmosphere, both popular in Maine.
The centuries-old letterpress process results in a “look unto its own.” In this printing process, the paper is textured and the print is pressed into the paper, as opposed raised printing.
Coupled into the decision process is the choice of colors and the printing process which range from utilizing the talents of a hand craftsperson creating custom printing plates to flat printing done in an office.
To assure adequate time to select an invitation that becomes a keepsake, a couple should start the process at least six months before the wedding date.
Kyros says couples should select an “invitation you want to see in a picture frame 25 years from now.”